Expired creative idea / Une idée quelque peu périmée?


Joe La Pompe advertising, publicité – Expired creative idea / Une idée quelque peu périmée?

“Masked to unmask copycats.”

THE ORIGINAL?
MBNA “African elephant expires 06/24″– 2017
“Help save a species,
tap your card to donate 5$”
Source : Adsoftheworld
Agency : TBWA Manchester (United Kingdom)
LESS ORIGINAL
Conservation International “Exp 03/28” – 2021
“By the time this card expires, many
criticaly endangered species may go extinct”
Source : Ad Forum
Agency : Mc Cann XBC, New York (USA)

Be the judge!