goat braking system / Une bêêêle coïncidence?


Joe La Pompe advertising, publicité – goat braking system / Une bêêêle coïncidence?

“Masked to unmask copycats.”

THE ORIGINAL?
Mercedes-Benz Pre-Safe Brake – 2017
“Hits the brake when you don’t”
Click image to enlarge
Agency : Impact BBDO, Dubaï (UAE)
LESS ORIGINAL
BMW Mini with Collision Warning – 2021
“Danger brakes for you”
Click image to enlarge
Agency : Colenso BBDO (New Zealand)

Be the judge!