Ford’s done selling passenger cars — it’s all-in on trucks and SUVs. But the Blue Oval knows it needs to keep things somewhat affordable, and you could well be looking at one of two vehicles that will become entry-level models at Ford dealerships: the .
The photo published on the Maverick Truck Club forum with zero sourcing, but doing a little bit of digging, it’s highly likely this is the Maverick. Rumor says the compact truck will enter production at Ford’s plant in Hermosillo, Mexico, and the the interior of the plant looks nearly identical to photos of the , which is currently built at the factory, rolling down the production line. We at first thought it could be the next-generation due to its seriously upright stance and proportions, but we do indeed believe this is the compact truck instead.
Ford did not immediately return Roadshow’s request for comment on the photo, though we expect crickets when it comes to a leak like this.
The Maverick, the frontrunner nameplate for this new truck, will be one of two new Fords we’ve heard of that are meant to serve as entry-level vehicles at Ford dealerships. Dealer sources previously said Ford showed the Maverick and a currently unnamed crossover at a dealership meeting, and Ecosport in Ford’s lineup., around $20,000 to start, apparently. The second vehicle will replace the mediocre
How can Ford build a pickup and sell it so cheaply? This will not be a body-on-frame vehicle. Instead, it should ride on Ford’s C2 architecture that underpins the latest-generation Focus sold abroad, the Escape and the 2021 Bronco Sport. As mentioned, the Bronco Sport is already in production at this Mexican factory. The little SUV also highlights how good Ford is at taking a unibody platform and making it look like a rough and tough thing. The Maverick looks to take the same lessons away with a blocky front end. We also saw a leaked photo of the last year, too.
We don’t have solid information on, but if Ford’s busy building prototypes, we’ll likely hear more soon.